Feb 2025 - Winning Through Strategy in a Shifting Landscape

Successful business development executives make it a priority to stay informed. They read the news, attend conferences, join webinars, and participate in workshops to better understand a constantly shifting landscape. They track developments that could impact their organization’s ability to compete and win contracts.

They go beyond the surface—doing the research, asking the tough questions, running scenario analyses, and building contingency plans. In short, they think and act strategically.

On the other hand, business development executives who aren’t thinking strategically are likely struggling right now. In today’s volatile environment, reactive organizations risk falling behind, while proactive ones position themselves to lead.

Between January 20 and February 20, 2025, 68 executive orders (EOs) were signed. Several of these, along with subsequent departmental and agency-level policies, are already impacting the way work is bid and awarded.

For instance, business development leaders should be evaluating:

• How new tariffs could affect program costs

• Risks of supply chain disruptions—especially with overseas suppliers

• The implications of fixed-price contracts in uncertain market conditions

Thinking strategically in the current environment is not optional—it’s essential.

Executive orders can be accessed here: https://www.federalregister.gov/presidential-documents/executive-orders/donald-trump/2025